marketing professionals

Hiring firm: Preferred International, Inc.

For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=848&Source=4m

Company description:

Perferred International is a proven, global provider of managed
services for e-marketing, Business Intelligence, and IT Service Solutions. We
have been providing our services for more than 7 years, to many Fortune
50 companies worldwide.




Job description:

The Opportunity

We are looking for marketing professionals with expertise in database
marketing techniques and a desire to leverage their knowledge to drive
campaign strategy and improve marketing ROI. As a Database Marketing
Specialist you will be responsible for understanding our client’s
business goals and processes and then using your database marketing skills to
craft recommendations on the most effective mix of communications
vehicles and targeting strategies. You must be client-focused with a
demonstrated ability to understand marketing needs, make assessments, and
drive toward desired results. In this role, you will:

-Apply database marketing skills towards delivering targeted marketing
campaigns.
-Consult with and advise the Marketing team on customer and marketing
history data, campaign audiences, and best approach to achieving
marketing goals during the campaign planning process.
-Use your knowledge of database structure to define the logic required
to extract the appropriate data subset for each campaign.
-Execute and manage online marketing campaigns using an array of tools
and applications, and promote adherence to defined processes.
-Ensure that campaign/program/activity details are captured accurately
to provide data for analysis.
-Provide consultation to clients by clearly articulating targeting and
segmentation strategies to drive higher program response rates and more
relevant communications to end-users.
-Establish and own relationships with clients and serve as the main
contact for all aspects of the eMarketing process.
-Facilitate review and approval of campaign messaging and content;
guide resolution of conflicts in messaging or targeting strategy.
-Ensure that team members have the training required to effectively
utilize tools and adhere to process and established practices.

Your Skills

If you have a solid foundation in database marketing principles,
excellent aptitude with technology and software, and are an expert in
data-driven, interactive marketing, then you have the background you need to
join this highly skilled marketing team. As a member of this elite team,
teamwork, flexibility and adaptability in a demanding and fluid
environment are key attributes. The full profile includes:

-Comprehensive understanding of marketing processes, a minimum of three
years combined experience with database marketing,
interactive/e-marketing and business intelligence.
-An understanding of customer data, data flows and data marts and the
logic behind database structure and reporting.
-Hands-on experience using CRM software such as Epiphany, Unica, Siebel
and Kana, or campaign management applications is a plus.
-Strong consulting and negotiating skills and an interest in working in
a service-oriented role.
-Ability to work on multiple projects simultaneously, while managing to
critical deliverables and deadlines.
-Excellent relationship-building and communications skills, written and
oral.
-Project and time management skills, including the ability to
effectively manage client expectations.
-Polished presentation skills and the ability to communicate
effectively at all levels within the organization, from colleagues to executive
management.
-Advanced skills with Microsoft Excel, Access and PowerPoint; adept at
learning new applications and tools.

Your Move

If you enjoy reaching out to others and lending your expertise to help
make their project a success, then this could be the right opportunity
for you! Send us your resume and a cover note highlighting your
background and salary requirements. We look forward to hearing from you!


For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=848&Source=4m