marketing program manager

Hiring firm: Moka5

For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=825&Source=4m

Company description:

moka5

Where Virtualization meets Simplicity

Moka5 provides innovative technology optimized to best delivery and
manage virtual desktops as a services. With Moka5 Virtual Desktop
Technology, IT administrators can more easily create, deploy, and manage
virtual desktops while improving security and giving users the freedom to
work anywhere. Founded in 2005 by a team of Stanford University
researchers in virtualization technology, Moka5 is an innovator and thought
leader in desktop virtualization and managed services. The company is
based in Redwood City, Calif. and is backed by Khosla Ventures and
Highland Capital Partners.

Job description:

Marketing Program Manager

Do you love marketing and want to help shape the commercialization of
technology in the fast developing desktop virtualization space? We're
looking for a marketing programs manager who has the experience designing
and executing both online and off-line demand generation programs. We
want a creative professional to define innovative ways to educate IT
decision makers and buyers about moka5's services. You will work with
product management and sales team to understand lead generation
requirements on an on-going basis and develop a marketing plan, promotions
calendar and campaign mix. Through those programs, you will both attract new
customers and deeply engage with existing customers. You will test new
marketing programs, including new online marketing options, and adjust
your tactics based on campaign effectiveness. This is a great
opportunity for anyone with aspirations to be a leader in how to execute B to C
and B to B technology marketing.

Job Objective: To drive marketing awareness, lead, and adoption
generation programs targeted at small and medium enterprise businesses. (This
position reports to the VP of Marketing)

The primary responsibilities of this position are the following:

Overall demand generation planning.
Promotion calendar and campaign mix planning.
Programs budgeting and campaign performance tracking.
Developing creative assets and tools.
Managing and executing programs and planning and running awareness and
lead generation initiatives.
Proactively work with product management, sales, and business
development to get alignment on targets and programs to best drive sales
results.
Requirements/Skills:

BS/BA in business, marketing, or social sciences.
4+ years in the business technology market and broad knowledge of IT
systems, including SaaS.
4+ years planning and executing marketing programs with experience
managing a marketing budget.
Hands-on experience with website analytics, and tracking and reporting
tools to assess campaign effectiveness.
Strong project management skills and experience, including managing
external creative agencies and events vendors. International project
experience is a plus.
Passion for technology, creativity to think outside the box and
leadership to execute effectively.
Exceptionally communicator, capable of working effectively across
functions.
A high level of professionalism, passion, ethics, confidence and
commitment.
Strong organizational skills and customer focused.
Flexibility in regards to work schedule and travel.

moka5 is a company that is well funded, has experienced leadership,
and is in a very fast growing market (virtualization) We offer a
significant technical and professional challenge to individuals wanting to
truly make a difference. Take advantage of this outstanding opportunity
Now!


For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=825&Source=4m