Enterprise Retail Vertical Marketing consultant

Hiring firm: Crimson Consulting Group

For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=816&Source=4m

Company description:

ABOUT CRIMSON

Since 1991, Crimson has provided marketing strategy and implementation
consulting services to some of the most successful companies in the
world. Our clients include Adobe, BEA, Cisco, HP, IBM, Intel, Microsoft,
Oracle, SAP, Seagate and Symantec. We are experts in the marketing of
technology solutions.

Our clients gain significant value from our contributions in the
following areas:

- Marketing measurement, operations & infrastructure
- Online Marketing, Web/Content Strategy, & Editorial Voice for
Communities
- Partner/Alliance & Go-To-Market strategy
- Market assessments & technical competitive analysis
- Positioning & messaging strategy
- ROI/TCO tools, whitepapers & other sales tools


Job description:

#3368 Enterprise Retail Vertical Marketing Consultant

As part of Crimson’s Operations and Execution Services, consultant
needed to drive the development of go to market programs for the retail
vertical of a leading enterprise software vendor. Programs include
thought leadership positioning, messaging, value-based selling, and
evangelism to enable our client’s field sales force to effectively market and
sell enterprise software and platform offerings targeting the
world’s leading retailers.

Consultant’s responsibilities will include, but will not be limited
to:

• Providing retail market insight and thought leadership
• Developing outstanding retail (enterprise software and platform)
solution positioning and messaging
• Working with existing corporate communications standards and
developing new standards for positioning and messaging
• Managing asset/content development required for value-based selling
to retailers
• Evangelizing retail vertical needs/positioning within client
organization
• Creating messaging frameworks and managing marketing program design
process for maximum impact

Must Have:

• 7+ years experience in a Senior Manager/Principal role in the
Retail consulting practice of a leading consulting firm or boutique retail
consulting firm such as: Accenture, Deloitte, EDS/A T Kearney, IBM
GCS/PWC, KPMG/Bearing Point, McKinsey, or similar and/or
• 7+ years in a Senior Manager, Director and/or VP level role
responsible for retail marketing for enterprise level software company such as
Epicor, IBM, Hewlett Packard, Lawson, Oracle/PeopleSoft/JD Edwards,
SAP, SAS
• Experience across all areas of the retail value chain and
demonstrated strong knowledge of retail industry processes
• Experience describing how enterprise software is used across key
processes in the retail industry
• Examples of prior work developing retail vertical marketing
messaging programs, value propositions, positioning and building out the
content for retail marketing BOMs
• Experience working in large organizations and navigating highly
complex organizational matrices to develop successful marketing
positioning
• Proven track record creating retail marketing materials and
designing successful marketing programs
• Experience translating product information into key business
related selling points for retail customers
• Keen understanding of how technology translates to business needs
or retailers
• The ability to create compelling communications and the conviction
to defend your work with clear logic and a strong disposition

Interested?
For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=816&Source=4m