Marketing Manager of online demand generation

Hiring firm: MarkLogic Corporation

For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=1004&Source=4m

Company description:

MarkLogic Corporation is a leading provider of information infrastructure software, serving industries including media, government, financial services, and others. The company’s flagship product, MarkLogic Server, is used by customers to enable a wide variety of information applications including custom publishing, search-based applications, content analytics, unified information access, metadata catalogs, and threat intelligence systems. MarkLogic is headquartered in San Carlos, California with field offices in New York, Washington, DC, London, Boston, Austin, and Frankfurt.

Job description:

The Marketing Manager of Online Demand Generation will be responsible for webinars and whitepaper marketing via email and web, resulting in high-quality responses within target industries and industry sub-segments.

Specific Responsibilities:
#Plan and execute our online demand generation program from start to finish. This involves responsibility for the following:
#Budget, timeline, topics, speakers, assets
#Creative deliverables such as copy and advertising
#Production tasks, including rehearsals, live events, recording
#Campaign wrap-up activities, field communication, and reporting
#Work with internal and external groups to execute campaign logistics, including registration forms, email templates and landing pages, marketing copy, list selection, etc.
#Source, evaluate, and purchase 3rd party media for list rental, advertising options, and content syndication programs
#Work effectively with marketing operations to develop clear and measurable goals, report progress, and communicate results
#Work effectively with industry field marketing managers to understand their target prospects and create programs that produce leads and opportunities which meet their criteria
#Source, hire, and manage marketing and creative agencies when necessary
#Support other online demand gen projects as needed

Qualifications:
#Bachelor’s degree in Business, Marketing, or related field
#5+ years experience designing, delivering, and measuring cost-effective online demand generation
#Programs (ideally for an enterprise software company with long and complex sales cycles)
#Must have advanced-level proficiency with WebEx or similar online seminar platform
#Familiar with Salesforce.com or similar CRM system
#Experience sourcing, evaluating, and purchasing 3rd party media
#Demonstrated success in communicating with sales people pre and post campaign
#Solid understanding of/ability to employ the fundamentals of design and composition within email templates, landing pages, advertising, etc., including landing page optimization
#Effectively and creatively manage finite resources and budget; must have excellent project management skills
#Excellent communication (written, verbal, presentation), organizational, and interpersonal skills
#Familiarity with any marketing automation or lead nurturing system is ideal
#Prior experience generating leads in publishing, government, and/or financial services is desirable
#Experience with paid search marketing is a plus


For application or contact info click:
http://www.4marketeers.com/Jobs/vuSelectedJobEmail.asp?BlastID=1004&Source=4m